IN-PERSON EVENT: Julia Boorstin - "When Women Lead" (Part of the Authors & Innovators Festival)
CNBC’s Julia Boorstin presents her new book, When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them.
This event is part of the Fifth Annual Authors and Innovators Business Ideas Festival curated by Gennari Aronson Business Lawyers.
This is a free event however we ask that you RSVP with the link below. Please note that if you would like to have the author sign your book at the event, you must have bought it from Wellesley Books. A purchase of the book can be added to your RSVP at checkout on the Eventbrite page, should you choose. There will also be copies available to buy at the event.
If you don't want to attend the event but would still like to buy a copy of the book, you can do so by scrolling down and adding the book to your shopping cart. Just remember that buying the book alone is not the same an RSVP ticket.
• Attendees must wear masks at all times during the event.
• Attendees must present proof of COVID-19 vaccination along with a picture I.D.
• Masks are not required while browsing the store.
ABOUT THE BOOK
“Filled with top-notch research, practical insight, and stories from the most inspiring women in business, Julia Boorstin lays out a new, inclusive vision for leadership and our world at large.” —Arianna Huffington
A groundbreaking, deeply reported work from CNBC’s Julia Boorstin that reveals the key commonalities and characteristics that help top female leaders thrive as they innovate, grow businesses, and navigate crises—an essential resource for anyone in the workplace.
Julia Boorstin was thirteen when her mother told her that, by the time she grew up, women could be just as powerful as men, “captains of industry, running the biggest companies!” A decade later, working at a top business publication and seeing the dearth of women in positions of leadership, Boorstin assumed her mom had been wrong. But over the following two decades as a TV reporter and creator of CNBC’s Disruptor 50 franchise, interviewing, and studying thousands of executives, she realized that a gender-equity utopia shouldn’t be a pipe dream. Yes, women faced massive social and institutional headwinds, and struggled with double standards and what psychologists call “pattern matching.” Yet those who thrived, Boorstin found, shared key commonalities that made them uniquely equipped to lead, grow businesses, and navigate crises. They were highly adaptive to change, deeply empathetic in their management style, and much more likely to integrate diverse points of view into their business strategies, filling voids that their male counterparts had overlooked for generations. By utilizing those strengths, they had invented new business models, disrupted industries, and made massive profits along the way.
Now, in When Women Lead, Boorstin brings together the stories of over sixty of those female CEOs and leaders, and dozens of new studies. Her combination of narrative and research reveals how once-underestimated characteristics, from vulnerability and gratitude to divergent thinking, can be vital superpowers—and that anyone can work these approaches to their advantage. Featuring new interviews with Katrina Lake, Gwyneth Paltrow, Jenn Hyman, Whitney Wolfe Herd, Lena Waithe, Shivani Siroya, Julia Collins, and more, When Women Lead is a radical blueprint for the future of business, and our world at large.
ABOUT THE AUTHOR
Julia Boorstin is CNBC’s Senior Media & Tech correspondent based at the network’s Los Angeles bureau, where she reports and conducts CEO interviews across CNBC programming, and plays a key role on CNBC’s bicoastal tech-focused program TechCheck, delivering reporting, analysis, and interviews around streaming, social, and the convergence of media and technology. In 2013, she created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, “Stay Tuned...The Future of TV” and helped launch CNBC’s “Closing the Gap” initiative, covering the people and companies closing gender gaps, and leads CNBC’s coverage of studies on this topic. Before joining CNBC, Boorstin was a writer and reporter at Fortune magazine, as well as a contributor to “Street Life,” a live market wrap-up segment on CNN Headline News. She graduated with honors from Princeton University with a BA in history. She was also an editor of The Daily Princetonian. She lives in Los Angeles with her husband, her two sons, and their two cats.