Author Event: Authors & Innovators Festival - Geoffrey Jones "Deeply Responsible Business"

Event date: 
10/25/2023 - 6:00pm

This event is part of the Seventh Annual Authors and Innovators Business Ideas Festival curated by Gennari Aronson Business Lawyers.

This is a free event but we ask that you RSVP with the link below (no fees). If you would rather RSVP over the phone, you can call us at 781-431-1160. 

You can add a pre-order of the book onto your RSVP. Copies will also be available at the event. Please note that if you would like the author to sign your book, it must have been bought from Wellesley Books. 

If you cannot attend the event but wish to buy the book, you can do so by scrolling down to the bottom of this page. Just know that buying the book is not the same as an RSVP to the event. 



Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? A Harvard Business School professor examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business.

For decades, CEOs have been told that their only responsibility is to the bottom line. But consensus is that companies—and their leaders—must engage with their social and environmental contexts. The man behind one of Harvard Business School's most popular courses, Geoffrey Jones distinguishes deep responsibility, which can deliver radical social and ecological responses, from corporate social responsibility, which is often little more than window dressing.

Deeply Responsible Business offers an invaluable historical perspective, going back to the Quaker capitalism of George Cadbury and the worker solidarity of Edward Filene. Through a series of in-depth profiles of business leaders and their companies, it carries us from India to Japan and from the turmoil of the nineteenth century to the latest developments in impact investing and the B-corps. Jones profiles business leaders from around the world who combined profits with social purpose to confront inequality, inner-city blight, and ecological degradation, while navigating restrictive laws and authoritarian regimes.

He found that these leaders were motivated by bedrock values and sometimes—but not always—driven by faith. They chose to operate in socially productive fields, interacted with humility with stakeholders, and felt a duty to support their communities. While far from perfect—some combined visionary practices with vital flaws—each one showed that profit and purpose could be reconciled. Many of their businesses were highly successful—though financial success was not their only metric of achievement.

As companies seek to coopt ethically sensitized consumers, Jones gives us a new perspective to tackle tough questions. Inspired by these passionate and pragmatic business leaders, he envisions a future in which companies and entrepreneurs can play a key role in healing our communities and protecting the natural world.

"Outstanding…Jones challenges head-on the notion that for-profit leaders have never be virtuous while chasing the bottom line…This is a timely and insightful read." –Larry Gennari / Boston Business Journal



Geoffrey Jones is Isidor Straus Professor of Business History at Harvard Business School and a fellow of the Academy of International Business. His recent books include Beauty Imagined: A History of the Global Beauty Industry and Profits and Sustainability: A History of Green Entrepreneurship.


Deeply Responsible Business: A Global History of Values-Driven Leadership By Geoffrey Jones Cover Image
This title is currently unavailable to order. Please check back, as stock may become available in the future.
ISBN: 9780674916531
Published: Harvard University Press - March 21st, 2023

Event address: 
Wellesley Books
82 Central St
Wellesley, MA 02482-5714